My journey so far
01 / 05I am a senior communications leader with more than 15 years of experience in corporate, executive and internal communications, PR, brand and reputation, building trust with employees, media and stakeholders for global organisations.
My career began in Madrid, then took me to Berlin and Barcelona, working in content, translation and community roles. In 2015, I moved to London to join Houzz, where I built its international communications function from scratch, starting with Spain and expanding across eight markets in Europe and APAC.
From 2023 to 2026, I led Adevinta's global Communications Centre of Excellence and was part of the Global Communications Leadership Team, supporting the business through its sale, restructuring and corporate rebrand. Alongside this, I led internal communications at Marktplaats during a major reorganisation. Across both roles, I enjoyed bringing structure to complex situations, connecting people and making communications genuinely useful to the business.
I have always loved learning, exploring new ideas and challenging myself. And writing is one of the ways I do that. I write about things that make me curious, questions I keep coming back to and subjects I am still trying to understand.
Sometimes that means exploring motherhood, identity, the relationship between our personal and professional lives, and the expectations we place on ourselves and others. Other times, it means discovering people's stories, understanding what drives them and sharing their experiences.
And, of course, I write about communications, branding and how our profession is evolving, particularly as AI changes the way people discover brands and how we communicate.
I certainly do not have all the answers. But I enjoy asking questions, learning along the way and sharing what I discover.
This website is where my professional and personal interests come together.
Achievements
Growing Houzz in Spain, from launch
Helped establish Houzz in Spain, growing its professional community from 3,000 to over 25,000 in two years and securing more than 1,500 media placements between 2017 and 2022.
Communications through change
Supported Adevinta through its sale, restructurings and corporate rebrand, and advised the CEO and leadership team at Marktplaats on internal communications during a major reorganisation.
Building a Global Communications Centre of Excellence
Built and led Adevinta's global Communications Centre of Excellence, introducing governance, processes and tools to help communications teams work more effectively across international markets.
Media and brand partnerships
Developed collaborations with leading publications and brands across international markets, including Elle Décoration, Marie Claire Maison, Times Bridge in India, Airbnb, Pantone and Hasbro, helping bring Houzz to new audiences.
An anchor doesn't just hold you still. It tells you where not to drift.From "The Anchor, One Year Later," September 2026
ENFJ
The Protagonist
An inspiring optimist, quick to act on what feels right – a natural leader with a sharp sense of justice and an instinct for reading people before they have said a word.
Type via 16personalities ↗